In every Canadian city you will find women who carry more than most people see. They run teams, sign payroll, care for aging parents, navigate divorce, or quietly rebuild after a burnout that never made it to LinkedIn. Therapy helps, strategy sessions help, but some seasons in business demand a different kind of room entirely.
Artejunum, a soul coaching and equine retreat practice operating between Manantiales, Uruguay, and Montreal, Quebec, was created precisely for those women. It positions itself as a sanctuary and a structured path of return, not a quick self help fix.
Rooted in horses, myth and modern leadership
Artejunum calls itself “a state of return” rather than a place. It is framed as a sanctuary for people who live fully, lead deeply and are actively seeking space to reconnect with themselves.
The practice is built on three pillars that will sound surprisingly logical to any entrepreneur:
- Equine wisdom: horses respond to energy and congruence in real time, which makes them brutally honest mirrors for how we show up.
- Ancient myth and feminine cycles: programs are designed as modern rites of passage, with clear thresholds and integration phases, rather than another vague “retreat.”
- Somatic, grounded process: this is not presented as a loose spiritual escape. Sessions are described as structured, presence led work for people with high responsibility lives.
Founder Laura Bruno, a historian, horsewoman and soul guide, built Artejunum after losing and later “meeting again” her mare Zorra during a period marked by divorce and dislocation. That experience of loss and return is what shaped the way she now works with leaders who are also crossing their own internal fire.
For Canadian entrepreneurs and senior executives, especially women, the appeal is clear. This is leadership work disguised as soul work. It does not replace your accountant, your lawyer or your board. It helps you arrive to all of them with a nervous system that is less fried and a sense of self that is more coherent.
Why horses make sense for decision makers
On paper, “equine assisted anything” can sound soft. In practice, horses are the ultimate real time feedback loop. As prey animals, they constantly scan for incongruence. If your words say one thing and your body broadcasts another, they feel it, react to it and show it back to you without a single slide deck.
For entrepreneurs, that matters. Leadership misalignment shows up in all the familiar ways:
- Saying yes to projects your body is already refusing
- Pretending to be calm in front of your team while your nervous system is in red alert
- Pitching investors with a story you no longer fully believe
Artejunum uses time in the paddock or round pen as a kind of somatic boardroom. You are not riding. You are on the ground, working with a facilitator and the herd, watching how the horses respond to your presence and learning to come back to honesty in real time.
Three doors into the Artejunum world
Based on Artejunum’s current offer, there are three main entry points that will resonate with Canadian business owners and professionals, especially women in leadership.
- Amazorra: 1 to 1 coaching for women at a crossroads
Amazorra is Artejunum’s private coaching journey for women who are reassessing or reclaiming their path. The language is very clear. This is for the woman quietly recalibrating identity, career, energy or desire, not for someone who wants another checklist.
Sessions are somatic and narrative based. They can happen virtually, which makes them accessible from anywhere in Canada, or in person in Uruguay from September to May and in Montreal from June to August.
Investment starts at USD 225 for a single session, with structured packages for three, six or twelve sessions, as well as combined offers that include Artemisia equine experiences and integration sessions.
For a founder in Toronto who is about to pivot her company, or a senior manager in Calgary who knows she is close to burnout but cannot drop the ball, Amazorra offers something deceptively simple: a confidential space where her pace is honoured and her voice is central, while the work remains grounded, structured and focused on real life decisions.
- Amazorras’ Circle: live virtual circles for women who hold a lot
If one to one coaching feels too intense or too solitary, the Amazorras’ Circle offers small group coaching calls for women who are holding a lot and are ready to also hold themselves. ELEMENTOR BLUEPRINT
The format is deliberately tight:
- Monthly live virtual calls of about 90 minutes
- Maximum six women per session to protect privacy and presence
- Optional themes and prompts shared in advance, with professional facilitation and clear timekeeping
Membership is priced in USD, with single circles at 125 and discounted three, six or twelve month packages, which makes it comparable to what many entrepreneurs already pay for mastermind communities or leadership breakfasts.
The difference is in intention. This is not networking. It is a quiet, well held space to tell the truth, ask better questions and be witnessed without pressure to perform. For women who are often the emotional backbone of both company and family, that kind of room can be the one place where they do not have to be “on.”
- Artemisia Experience: meeting the herd in Uruguay
For those who are ready to step away from the screen entirely, the Artemisia Experience is a private or small group encounter with the herd in Manantiales, Uruguay.
There is no riding. Participants spend 75 to 90 minutes on the ground in a paddock or round pen, observing and interacting with the horses as they respond to presence rather than job title. No prior horse experience is required.
For Canadian entrepreneurs used to conferences in hotel ballrooms, this is a very different kind of offsite. It is quiet, relational, and designed to help you see exactly where you are out of alignment in your leadership or life. Packages can also be combined with coaching before and after, so the insight does not get lost on the flight home.
What this means in practice for Canadian business owners
Picture a Montreal based executive who knows she is done with her current role but cannot yet see the next move. Or a Vancouver entrepreneur whose company grew faster than her capacity to regulate stress. On the surface, they are successful. Inside, they are exhausted and not fully honest with themselves.
In a setting like Artejunum, the work is not about fixing a business model. It is about returning the person at the centre of that model to coherence. Horses will show when the body is braced. Circles will reveal when the story you tell about success no longer matches what you actually want. Coaching will help translate that insight into grounded next steps that respect both cash flow and capacity.
For many leaders, that can ripple out into clearer strategy, healthier boundaries with clients, more honest conversations with partners and teams, and a way of running the business that is less extractive on their own nervous system.
Is this a nice to have or a strategic investment?
From a spreadsheet perspective, Artejunum sits in the same budget line as executive coaching, high end masterminds or premium leadership retreats. With Amazorra sessions starting around USD 225 and circles at USD 125 per call, this is not casual spending.
The question for Canadian entrepreneurs is simple. What is the cost of continuing to lead from burnout, numbness or performance, and what is the value of one clear, aligned decision taken from a different inner place.
Artejunum is not marketed as a hack or a quick mindset trick. On its own site, the language is explicit. This is a liminal sanctuary, a threshold space where integration happens over time and through relationship with self, others and the herd.
How to connect with Artejunum
Canadian entrepreneurs, especially women founders, executives and professionals who recognise themselves in this description, can explore the full range of offers, practical details and dates directly on the Artejunum website at https://artejunum.com/.
Most programs start with a simple inquiry form rather than a hard sales funnel. In the founder’s own words, Artejunum does not “market” its equine experiences at scale. It listens for the whisper and co creates with the people and circles who feel called to this work.
In a business culture that still rewards constant output, spaces like Artejunum remind us that sustainable leadership is not just about efficiency. It is about the inner quality of the person steering the company and the impact that has on families, teams and communities. When those leaders are supported to return to themselves, everybody around them benefits.
Sponsored content created by the CanadaBizNews editorial team.
