QUESTION: “My SARMs website has been losing rankings for key terms like ‘SARMs Canada’ and ‘Testolone for sale.’ I’m not sure what went wrong. Is it Google’s algorithm updates, backlinks, or something else? How do I fix this and get back on top?”
– Martin B. | Quebec City, QC
ANSWER FROM THE EXPERT
Martin, have your rankings suddenly dropped, leaving you watching competitors surge ahead while your traffic and sales decline? Don’t panic. In a dynamic and highly-regulated market like fitness supplements, staying in line with Google’s evolving standards is crucial. Let’s break down what likely went wrong and how you can recover—stronger and smarter.
Google’s Algorithm: What Every Business Owner Needs to Know
Google places a premium on Experience, Expertise, Authority, and Trustworthiness (E-E-A-T). Your content can’t simply push products like RAD-140 or MK-677—it must educate, inform, and build trust. For instance, if you discuss RAD-140, also address its potential benefits, risks, and responsible usage practices. Purely promotional or thin content won’t cut it. Instead, create authoritative, well-researched guides backed by credible sources. Continually updating your content shows Google you’re committed to accuracy and providing ongoing value.
Backlinks: Quality Over Quantity Every Time
The era of benefiting from sheer link volume is over. Today, relevancy and authority matter most. A few mentions on reputable Canadian health, fitness, or supplement review sites surpass hundreds of spammy, irrelevant links. Picture a single endorsement on a respected Canadian fitness blog holding more weight than a barrage of unrelated directory listings. Prioritize forging genuine, quality backlink relationships.
Unlock Hidden Traffic: The Power of Secondary Keywords
Rather than competing head-to-head for ultra-competitive terms like “SARMs Canada,” consider targeting more specific, less crowded phrases such as “How to use MK-677 safely” or “Best supplements for muscle recovery in Canada.” These narrower keywords may yield fewer visits but often attract highly motivated, ready-to-convert users. Seek out niche Canadian fitness forums or health blogs for backlinks—each one can boost your credibility where it matters.
Semantic SEO: Your Secret Weapon to Outrank Competitors
Don’t fixate solely on your main keyword. Think about the related terms, concepts, and questions people have. Someone researching RAD-140 may also look into “SARMs cycle guide,” “legal alternatives to RAD-140 in Canada,” or “post-cycle therapy tips.” By creating interconnected content that addresses these related topics, you become a one-stop, authoritative resource. Use internal links to tie these pieces together, consider structured data for clarity, and leverage tools like “People also ask” in Google to discover what else your audience is curious about.
Three Must-Do Strategies for Your Website
- User Experience First: Ensure a sleek, fast, and intuitive design that keeps visitors engaged and signals quality to Google.
- Leverage Local SEO: Optimize for location-specific terms like “Performance enhancers in Quebec City” or “Best recovery supplements near me in Canada” to capture local intent.
- Use Schema Markup: Employ structured data so Google can better interpret your pages and potentially reward you with richer, more prominent search listings.
Add These Often Overlooked Points for a Competitive Edge
- Technical SEO Checks: Secure fast load times, mobile-friendliness, and no broken links. A solid technical foundation gives your content the best chance to shine.
- User-Generated Content and Reviews: Encourage authentic testimonials and community Q&As—real voices build trust like nothing else.
Expert Insights for Next-Level Improvements
- Data & Metrics: Regularly review Google Search Console and Google Analytics. Identify ranking drops, uncover keyword opportunities, and measure the impact of your changes.
- Content Refresh Strategies: Periodically update your older posts with fresh stats, new insights, or additional FAQs. Ongoing relevancy signals to Google that you’re committed to accuracy.
- Competitor Analysis: Study what competing Canadian supplement brands are doing right—then do it better. Check their backlinks, content styles, and keyword strategies.
- E-E-A-T Audit Checklist: Conduct regular audits to ensure you’re meeting Google’s highest standards. Are you citing reliable sources? Is your author a recognized authority in the field? Stay aligned with evolving expectations for long-term success.
The Final Word: Reclaiming Your Rankings
Martin, recovering lost rankings isn’t instantaneous, but a consistent, well-rounded strategy can bring you back on top. Focus on educating your audience, building trust, earning quality backlinks, and addressing related topics that searchers care about. Over time, these efforts will restore your visibility and help you thrive in a competitive Canadian marketplace.
“The best lessons in business come from the challenges you overcome.”
Darian Wilder | Chief SEO Strategist | Toronto, ON
